On June 16, 2023, Thanh Thanh Cong Corporation - Bien Hoa Sugar Joint Stock Company (TTC AgriS, HOSE: SBT) successfully hosted the TTC AgriS Innovation Day 2023 event in Ho Chi Minh City, Vietnam. The event, themed "Serving the best natural nutrition for body needs," marked a significant milestone as the official launch of the annual TTC AgriS Innovation Day series, starting from 2023.
Mrs. Dang Huynh Uc My, Vice Chairlady of the Board of Directors of TTC AgriS, delivered the opening speech at the TTC AgriS Innovation Day 2023 event, emphasizing the focus on sustainable agricultural economic development.
The year 2023 represents a significant milestone for TTC AgriS as it embarks on the transformation of its traditional agricultural business management model into an integrated smart agricultural economic model. This shift involves market-oriented and product-oriented approaches, fostering agricultural economic thinking instead of solely focusing on production. The Innovation Day 2023 event symbolizes an important step in this transformative journey.
Expressing the program's significance, Mrs. Dang Huynh Uc My, Vice Chairlady of the Board of Directors of TTC AgriS, stated, "TTC AgriS Innovation Day 2023 opens a new chapter in the holistic journey of a sustainable nutritional value chain, creating a shared platform for science, technology, and agricultural economics. By maximizing our R&D efforts, TTC AgriS aims to position itself as a producer of high-value-added agricultural products that integrate consumer goods while maintaining a harmonious relationship with the environment."
In its inaugural year, Innovation Day with the theme "Serving the best natural nutrition for body needs" showcases TTC AgriS's commitment to venturing into the plant-based food production and processing industry. The company aspires to raise community awareness regarding the benefits of natural nutrition for health and foster a positive impact on the environment. Moreover, it aims to encourage global consumers to adopt healthy and sustainable dietary choices as part of their everyday lives.
The panel discussion on "The Era of Plant-based Food" provided valuable insights into the Plant-based trend that TTC AgriS is currently developing.
The highlight of the event included two engaging panel discussions on the topics of "The Era of Plant-based Food" and "Journey to Sustainable Development," featuring leading experts in the fields of nutrition, food, and agriculture. These discussions not only provided useful information about Plant-based food and sustainable agricultural development strategies but also showcased TTC AgriS's contributions to enhancing platforms for source traceability, nutrition, and interactive exchanges among stakeholders. The company aims to accompany and share its achievements with the intelligent consumer community, encouraging responsible lifestyle choices through simple daily habits to contribute to global sustainable development.
With its large-scale and professional investment, the event attracted hundreds of partner customers for visitation. Particularly, visitors were impressed by the experiential journey built upon the three core commitments of TTC AgriS: Solution - Smart - Sustainability.
The OKitchen booth showcased and introduced a variety of nutritious Plant-based foods, served by renowned chef Pham Tuan Hai.
Specifically, the booths exhibited a diverse range of products, services, and new solutions by TTC AgriS. Notable examples include the Bio-based booth, featuring environmentally friendly solutions and products derived from sugarcane, coconut, and other crops; the Okitchen smart kitchen booth, offering delicious, high-quality Plant-based ready-to-cook and ready-to-eat foods made from natural ingredients that promote health and cater to diverse consumer needs; and the Smart booth, presenting unique DigiTech solutions and integrated high-tech systems that cover the entire commercial value chain, from raw material exploitation to operational management, developed by TTC AgriS.
These booths garnered the attention of partner customers attending the TTC AgriS Innovation Day 2023 event.
As part of its annual Innovation Day event series, TTC AgriS aims to continue leading future agricultural trends in the coming years. This includes a focus on developing organic raw material regions, diversifying crop value chains to maximize resource utilization and minimize byproducts, and aiming for Net Zero by 2035. The "green" business strategy is seen as a driving force for TTC AgriS to maximize profits, contribute to local economic development, contribute to the overall community development, share achievements with stakeholders, and promote the construction of a sustainable agricultural economy in Vietnam.
