On June 16, 2023, Thanh Thanh Cong - Bien Hoa Joint Stock Company (TTC AgriS, HOSE: SBT) successfully hosted the TTC AgriS Innovation Day 2023 event. This marks the beginning of the annual TTC AgriS Innovation Day series, starting from 2023.
With the theme "Serving the best natural nutrition for body needs", TTC AgriS affirms its goal of participating in the production and processing of plant-based food, also known as "food sourced from plants," to enhance community awareness of the natural nutritional values that are beneficial to health and have a positive impact on the environment. At the same time, it aims to promote healthy daily eating habits for global consumers as a smart and sustainable choice.
The message about plant-based food is clearly conveyed through the panel discussion on the topic "The era of plant-based food," with the participation of leading experts in the fields of nutrition and food. Alongside TTC AgriS's initiatives and solutions for exploiting plant-based food, the experts have emphasized the positive value of this type of food in a "suitable" balanced diet while still retaining its natural delicious taste.
Sharing in the panel discussion, Ms. Duong Thi To Chau, Commercial Director of TTC AgriS, said: "In recent years, TTC AgriS has sought various solutions to keep pace with market trends, especially the plant-based trend. With the desire to optimize the value chain of crops and leverage the company's main crops such as sugarcane, coconut, banana, and rice, TTC AgriS has researched and extracted proteins from sugarcane to create diverse, delicious, and nutritious plant-based foods."
Panel Discussion on "The Era of Plant-Based Food"
Regarding the benefits that plant-based food brings to health, Assoc. Prof. Dr. Le Bach Mai, Former Vice Director of the National Institute of Nutrition, affirmed: "TTC AgriS's plant-based products are produced through fermentation technology, resulting in high-protein content that is highly beneficial for the body's absorption process. In particular, besides providing a balanced daily diet, this type of food also minimizes the negative impacts of animal protein on human health."
According to nutrition expert M.Sc. Ha Thi Cam Van, "plant-based food can address issues of digestion and allergies for consumers as it contains a majority of high-biological-value proteins with a small molecular structure that is easily absorbed by the body. This is also a solution that more and more consumers are adopting for their healthy eating habits and animal welfare protection."
Customers and partners are impressed by the nutritious, delicious, and diverse plant-based foods processed by TTC AgriS.
TTC AgriS's plant-based foods have impressed both customers and partners with their nutritious, delicious, and diverse range of offerings. Chef Pham Tuan Hai highlighted, "With their exceptional nutritional values, plant-based foods will cater not only to vegetarians but also to the majority of consumers, including those following dietary restrictions, lactose-intolerant individuals, and even those seeking clean-labeled food and beverages."
As a chef, Chef Pham Tuan Hai highly appreciates the taste, texture, and delicious aroma of the plant-based foods produced by TTC AgriS. He stated, "These convenient and easily prepared products provide customers with more options for their daily menus. Furthermore, the present time is ideal for introducing plant-based products, as today's consumers are increasingly concerned about their health and seek to reduce diseases by incorporating clean and nutritious plant-based ingredients. Ingredients derived from traceable plant sources are always the preferred choice for discerning diners."
Okitchen booth showcased and introduced TTC AgriS's plant-based foods, attracting many visitors at the event.
Furthermore, in the process of developing plant-based products, traceability is always a crucial factor that TTC AgriS focuses on, combining technology to provide the best experience for consumers. Emerging technologies such as artificial intelligence (AI), blockchain, and food processing technology are applied to enhance integrity, reliability, and traceability of plant-based foods.
In light of the continuous shift in consumer habits following the Covid-19 pandemic, coupled with the impacts of climate change and the risk of food crises, plant-based food has emerged as a global trend that is increasingly prevalent in the comprehensive nutritional value chain. The TTC AgriS Innovation Day 2023 serves as a launching pad for TTC AgriS to usher in the era of plant-based food, embarking on a new chapter together with global consumers on the journey towards a sustainable and comprehensive nutritional value chain.
